Unilever Research

Unilever is a company that owns many well known brands that people use in the UK and Ireland. They create, market and distribute their products. They develop new brands, improve tried and tested brands and promote a better, more efficient way of working. They focus on performance and productivity, and encourage people to develop new ideas, and put this fresh ideas into practice.

They have helped 2 million children across the world, through their partnership with 'Save the Children'. They have provided half a million meals in the UK in partnership with Oxfam. They also have a partnership with WWF, to try and help the forests.

The history of Unilever : 

Unilever was formed when two companies joined together to help revolutionize the market, by creating new products and having fresh ideas to help people with their quality of life. They even aimed to achieve this with their workers, making sure that they were well treated and had worker benefits to help improve production.

The two companies were well established before they came together and made Unilever in the 1920s, with the companies first decade being difficult, with both the great depression and the second world war. This meant that it had to rationalise its operations, yet it continued to expand into a diverse range of products.

In the 1940s, it continued to expand further into the food and market industry, whilst also increasing investment into research and development of new items. 

In the 1980s, it became one of the worlds largest companies, however, instead of continuing to expand the amount of products that it was handling, it decided to focus on its core brands, and in 1990s, after expanding into central and eastern Europe, it withdrew two thirds of of it's products from the markets, sharpening on fewer categories of products.

Finally, in the the 21st century, it has started the 'Path to Growth', and in 2004, starts sharpening its focus on the needs of consumers within the 21st century. In 2009, it announced it's corporate vision - working to create a better future each day with brands that help people look good, feel good and get more out of life.

Brands :

Unilever has many brands that it creates and distributes, all with their own advertisement and posters, for different people and with the mindset of increasing the quality of life. 

Ben & Jerry's : 

Ben & Jerry's is a ice cream brand that has many flavours on the market.

It is a well known company and that uses strange adverts to attract customers.

Most of their adverts revolve around animation, and they use a cow as the main focus for these. During these adverts, they show the product, with the initial ingredients before, and the product once they have been combined and made into ice cream. 
I like these adverts because they are light-hearted and interesting. It's odd with its story throughout the adverts, as shown in the above one with an alien flying over.  This works well because it attracts people in, who are wondering what it is about if they didn't catch the start.



Lipton : 
Lipton is a brand well known for it's ice tea based products, with a few flavours that it is. Though they do ice tea as it's main well known product, they also sell normal tea,  such as 'Lipton Green Tea'.

In the advert, hugh Jackman drinks some ice tea, and starts dancing , as if emphasising that it tastes so good that won't be able to help but dance. It also could suggest that it gives you a lot of energy.
I liked this this advert because it was very upbeat,  and was very well coordinated for all the actors dancing and doing their roles. The music also works well with the advert, and it has a slight comical moment of an elevator scene. There is a lot of action, so your attention is kept on the advert. The fact that it also has a celebrity in it endorses the product, which would help it's sales.

PG Tips :
PG Tips is a tea company that makes a variety of different shaped tea bags. They are one of the major tea brands that have 100% rainforest alliance certified tea.



In this advert, they use a sock monkey to show why PG Tips is better at making a good cup of tea compared to the other brands. They also included a hint of comedy with trying to make a cup of tea with a toy digger, and the "owl in the bread cupboard". The advert is simplistic, so it doesn't overwhelm the audience with insane visuals and multiple scenes. It uses a scene most people would be familiar with - a kitchen, help bringing the advert closer to home.


Re-branding : 
For this topic, we have been tasked with re-branding an item, and making it suitable for those of a different audience. For my choice, I am choosing Ben & Jerry's. The primary audience for this ice-cream is those of a younger age, around 10-25, but because of all the colours and animation, it also appeals to those younger than 10. The secondary audience is those who are generally fond of ice-cream, and the parents of the primary audience (for the younger end of the spectrum). I want to change the demographics of the product, making this product more appealing to those of a higher age, which would help expand the sales of Ben and Jerry's.

To do this, I would move away from the animation, and find aspects that would help make the ice cream more appealing to an older audience, even though it has odd flavours.